Use case · Competitive intelligence

Understand your position.

Insights from the people who buy in your market — why you win, why you lose, where you are differentiated, and where you fall short.

The deliverable

The full competitive picture — or the one rival you need to understand.

Modular by design: run the complete intelligence program, or a focused study on your biggest competitors. Built from primary conversations with buyers, former buyers and channel partners.

Win / loss drivers

Service and depth win deals; price loses them — and the price losses concentrate in renewals, where commercial terms decide four in five defeats

Cited in winsCited in losses
Price / commercial terms
−32
Integration coverage
−34
Implementation speed
+21
Product depth
+31
Service & support
+43

These are example topics. What clients want to understand varies widely — we scope the module set around your questions.

How an engagement runs

White-glove service. Powered by AI.

All we need from you are your key questions. A project lead with prior experience at McKinsey, BCG or Bain runs the engagement end to end, with AI agents doing the legwork.

Scope of work
Signed-off
01 · Research plan & objectives

It starts with a call to understand the decision in front of you. An experienced project lead scopes the work for your sign-off.

LIVE
Expert interview in progress
02 · Data gathering

AI agents interview customers, competitors and operators in parallel — and gather the market data behind the question.

Quality checks · ID-146 / 6 pass
Insightfulness
Integrity
Coverage & depth
Authenticity
No MNPI
No PII
03 · Data validation

Every call is scanned by AI and reviewed by a human consultant — for quality, integrity, and no MNPI or PII.

04 · Analysis

Thousands of data points from interviews and research are converted into analysis that answers your key questions.

Draft · exhibit 12 of 34
✓ Approved↺ Revise
05 · Review & synthesize

Findings are framed and challenged by senior consultants. Nothing ships unsigned.

Net promoter · click a segment
18
29
53
“We ran a consolidation review last year and walked away — the workflow depth saves our analysts close to a day a week, and no one else got within…”
ID-14 · Head of Ops, mid-market · promoter
06 · Interactive report

A traceable, interactive report — every claim linked to its evidence, delivered in PPT and PDF.

The standard of evidence

Findings you can interrogate.

Every exhibit references its sources. Select a finding, read the evidence behind it — before you act on it.