Use case · Voice of customer

Understand your customers.

Structured voice-of-customer research at scale and speed — so you can make informed decisions about your business in a way that was never possible before.

The deliverable

The full customer picture — or the one question you need answered.

Modular by design: run a broad voice-of-customer program, or a focused study on the few questions that decide your next move.

Satisfaction & NPS

Enterprise carries satisfaction at +52 — the mid-market trails at +16, its detractors pointing at the same reporting gaps the unmet-needs view surfaces

EnterpriseNPS +52
Mid-marketNPS +16
SMBNPS +34
What promoters cite · All
Product reliability41
Quality of support32
Ease of integration19
What detractors cite · All
Pricing pressure17
Reporting gaps12
Onboarding friction8
Detractors (0–6) Passives (7–8) Promoters (9–10)

These are example topics. What clients want to understand varies widely — we scope the module set around your questions.

How an engagement runs

White-glove service. Powered by AI.

All we need from you are your key questions. A project lead with prior experience at McKinsey, BCG or Bain runs the engagement end to end, with AI agents doing the legwork.

Scope of work
Signed-off
01 · Research plan & objectives

It starts with a call to understand the decision in front of you. An experienced project lead scopes the work for your sign-off.

LIVE
Expert interview in progress
02 · Data gathering

AI agents interview customers, competitors and operators in parallel — and gather the market data behind the question.

Quality checks · ID-146 / 6 pass
Insightfulness
Integrity
Coverage & depth
Authenticity
No MNPI
No PII
03 · Data validation

Every call is scanned by AI and reviewed by a human consultant — for quality, integrity, and no MNPI or PII.

04 · Analysis

Thousands of data points from interviews and research are converted into analysis that answers your key questions.

Draft · exhibit 12 of 34
✓ Approved↺ Revise
05 · Review & synthesize

Findings are framed and challenged by senior consultants. Nothing ships unsigned.

Net promoter · click a segment
18
29
53
“We ran a consolidation review last year and walked away — the workflow depth saves our analysts close to a day a week, and no one else got within…”
ID-14 · Head of Ops, mid-market · promoter
06 · Interactive report

A traceable, interactive report — every claim linked to its evidence, delivered in PPT and PDF.

The standard of evidence

Findings you can interrogate.

Every exhibit references its sources. Select a finding, read the evidence behind it — before you act on it.