Use case · Competitive landscape

Who competes, and who is winning.

A map of the market — where each player sits, how they are differentiated, and where the field is moving.

The deliverable

The full landscape — or the corner of it that matters to you.

Modular by design: map the entire field, or go deep on the handful of players who show up in your deals.

Market map

Scale sits with the generalists — but the value lens shows why the specialists win: workflow depth commands a premium breadth no longer defends

Core buyer — SMB → enterprise
Enterprise generalists
Enterprise specialists
Mid-market generalists
Mid-market specialists
Focus vendor
16% share · +3.9pt over two years — fastest gain in the field
Realized ≈$52 per seat, held at renewal
Leads the field on depth (4.4) and implementation speed
Product focus — generalist → specialist
Specialist Generalist Focus vendorBubble area = estimated annual category revenue

These are example topics. What clients want to understand varies widely — we scope the module set around your questions.

How an engagement runs

White-glove service. Powered by AI.

All we need from you are your key questions. A project lead with prior experience at McKinsey, BCG or Bain runs the engagement end to end, with AI agents doing the legwork.

Scope of work
Signed-off
01 · Research plan & objectives

It starts with a call to understand the decision in front of you. An experienced project lead scopes the work for your sign-off.

LIVE
Expert interview in progress
02 · Data gathering

AI agents interview customers, competitors and operators in parallel — and gather the market data behind the question.

Quality checks · ID-146 / 6 pass
Insightfulness
Integrity
Coverage & depth
Authenticity
No MNPI
No PII
03 · Data validation

Every call is scanned by AI and reviewed by a human consultant — for quality, integrity, and no MNPI or PII.

04 · Analysis

Thousands of data points from interviews and research are converted into analysis that answers your key questions.

Draft · exhibit 12 of 34
✓ Approved↺ Revise
05 · Review & synthesize

Findings are framed and challenged by senior consultants. Nothing ships unsigned.

Net promoter · click a segment
18
29
53
“We ran a consolidation review last year and walked away — the workflow depth saves our analysts close to a day a week, and no one else got within…”
ID-14 · Head of Ops, mid-market · promoter
06 · Interactive report

A traceable, interactive report — every claim linked to its evidence, delivered in PPT and PDF.

The standard of evidence

Findings you can interrogate.

Every exhibit references its sources. Select a finding, read the evidence behind it — before you act on it.