Build what they'll actually buy.
Validate the problem, rank the features, find the price and see who would switch — from conversations with the people who would have to buy it, before you commit the roadmap.
The full launch case — or the one assumption you cannot afford to be wrong about.
Modular by design: run the complete pre-launch study, or test the single assumption the business case rests on.
Manual reconciliation is the only problem that is both frequent and six-figure — a ≈$310K annual drag that dwarfs every other irritation buyers name
| Problem | Named unprompted | How often | Cost a year |
|---|---|---|---|
| Manual reconciliation The wedge | 52% | ~140× a year | ≈$310K |
| Month-end close overrun | 19% | 12× a year | ≈$88K |
| Audit prep | 24% | ~2× a year | ≈$72K |
| Data re-entry | 38% | ~230× a year | ≈$56K |
| Approval chasing | 31% | ~52× a year | ≈$34K |
| Vendor onboarding | 12% | ~9× a year | ≈$28K |
These are example topics. What clients want to understand varies widely — we scope the module set around your questions.
White-glove service. Powered by AI.
All we need from you are your key questions. A project lead with prior experience at McKinsey, BCG or Bain runs the engagement end to end, with AI agents doing the legwork.
It starts with a call to understand the decision in front of you. An experienced project lead scopes the work for your sign-off.
AI agents interview customers, competitors and operators in parallel — and gather the market data behind the question.
Every call is scanned by AI and reviewed by a human consultant — for quality, integrity, and no MNPI or PII.
Thousands of data points from interviews and research are converted into analysis that answers your key questions.
Findings are framed and challenged by senior consultants. Nothing ships unsigned.
A traceable, interactive report — every claim linked to its evidence, delivered in PPT and PDF.
Findings you can interrogate.
Every exhibit references its sources. Select a finding, read the evidence behind it — before you act on it.